Selects was created to fill a gap that we saw in the beauty industry: the need for better, on-the-go beauty products to support athletes in their training. 

We're making the gym-bag beauty essentials that we always wished existed: superclean, multi-functional products that blend seamlessly into active lifestyles. 

Our goal is to simplify your life with products that meet you where you are and keep you feeling confident and cared for — in the gym and beyond.


Let's set a new standard in active beauty.